What does Social Media Need… [HD BizBlog- The Blog: Productivity in Context]

…to get to the next level?

An Open Letter to CEOs of Social-Network Sites: Get a Relationship Point Person - Advertising Age - DigitalNext

You need a new position: chief relationship officer. The fact that you’ve had chief revenue officers without this position is, frankly, disturbing. If you want major brands to commit to long-term relationships with you, you’re going to need to commit to long-term relationships with them — and help them create relationships with your users.


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Original post here: Stephen

15 April 2008 | Links, Web 2.0/Media | Comments

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