On Thursdays, I share my thoughts on Family Finances.

CNN Money has an interesting article today entitled Should Your Business Be on Facebook? 

The Q and A formatted column from Forbes Small Business looks at the pros and cons of having a corporate presence on the social networking darling.  As a Facebook fan, I would answer "yes" to this question.  I have seen the value of the platform as a networking tool.  My favorite Facebook moment to date occurred when a very important potential contact/Facebook friend noted in my "status" line that I was packing to attend a conference.  As luck would have it, he was attending as well and we were able to arrange a ninety minute meeting.  I will keep you posted on the eventual outcome, but that occasion was enough to convince me of the power of Facebook.

This column rightly focuses on things entrepreneurs need to be doing to ensure that Facebook succeeds as a marketing tool, and not just another productivity detractor.  If you’re going to spend  all your Facebook time playing "Ninjas vs. Warriors" or losing at Scrabulous rather than seriously networking, take a pass.