Muses vs. “Real” Businesses (A Guest Post from HilaryCat) [Diary of a Four-Hour-a-Weeker]

Editor’s Note: This post is a guest post from Hilary Catherall. Hilary Catherall is a co-founder and the president of technology startup DOMITECH, L.L.C., a revolutionary web development company. DOMITECH’s projects so far include www.city-dweller.com and www.saneliving.org. Hilary still holds down her day job for now, and just started seriously applying the principles from the 4HWW late last year in hopes of attaining a little Liberation. You can contact her at hilary.catherall@dom-itech.com and read more of her writing at hilarycat.blogspot.com.


As I recently posted in my hilarycat blog , I think I’ve wrapped my mind around what Tim Ferriss calls a “muse” in the 4-Hour Work Week. As Tim says, muses are automated vehicles for producing cash without requiring much time… but to put the complete explanation into a (densely packed) nutshell, they are automated & outsourced businesses that drop-ship quickly manufactured, moderately priced, substantially marked up, easily-understood specialty products with staying power to niche audiences we already understand.Whew. If you haven’t thoroughly read 4HWW, you may not grok that definition very quickly, but for those of us who are starting to internalize the system, I believe it’s a neat and tidy summary for easy reference. (more…)

Original post here: rexreed

27 February 2008 | Business, hilarycat, muse, revenue | Comments

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