Adsense optimization [Hack Your Day]
I’ve been using Adsense for a while, and I have to say that I’m not totally content with it. I think this has more to do with me than Google, my main problem is that ads in posts are not as relevant as they should be. I get a load of Excel ads, which is not really what I think I, or other visitors, are looking for.
One of the reasons for this is that I have varying content. In about a year, the overall spa of my content will stabilize, but until then it is ultimately developing and this results in a lower Adsense revenue. One great way I found to guide Google in how they serve your ads, is using special conditional HTML tags.
The basic principal is that you can encase contents inside these tags to tell Google that these are very relevant to your site, so it should take this section into account with more weight than others. You can also tell Google that a specific section is not really relevant.
The tags to use to indicate an important, relevant section are
<!– google_ad_section_start –>
<!– google_ad_section_end –>
If you want to tell Google not to take into account a part of your site, just encase it in these tags:
<!– google_ad_section_start(weight=ignore) –>
<!– google_ad_section_end –>
If you take Hack Your Day for example, you know that my main focus is productivity and organization. Every now and again though I write a bit off-topic stuff, or I just write more about a more specific topic, like 3 Excel tips a week. I can encase off-topic posts inside the ignore tag, and I can choose some specific content, like Excel related, and encase one or two. I can then go to my most relevant content, and encase it in the first tag set, to tell Google that this is indeed what my site is about.
Additionally you can do it in-post as well. Obviously you see Excel ads because I mentioned Excel 100 times in 3 posts. I can take the sections of a post which are strictly relevant to productivity and encase them in the tags that tell Google this is important, and encase the rest with the ignore tag.
This is a great tool for targeting your ads, especially for start-up blogs like mine, where there are shifts of focus in the short run.
Original post here: Daniel
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