The Social Graph Remains Elusive [HD BizBlog 1.2]
There is an interesting article at Ad Age Digital about Facebook and how advertisers and marketers are using the service to leverage the social graph:
[Facebook could have]…a new cultural role for the mass online social network that recasts what has been mainly a time waster as a useful and efficient communications tool for business and personal use. It’s a vision that requires its users to take its conventions very, very seriously…
It is the last part of that quote that I find most interesting. “Taking conventions seriously” can be a tricky thing among the free spirits that inhabit the Web 2.0 universe. In fact, there are very few conventions, and new iterations are being run every day, as Facebook users (and non-users) work to grasp the new tools and connections that Web 2.0 provides.
The real question is about what the future may hold for Facebook, is it a “game-changer”, or a precursor to a better virtual model of real life connections?
What is at stake is not only the difference between a Facebook that’s an interesting online media company and one that’s a game-changer, but also the real, long-term value of online social networks to marketers, especially when you consider that an accurate modeling of interpersonal relationships on a large scale could be the key to unlocking the mysteries of word-of-mouth and understanding how consumers influence each other in a detailed way.
How do you use Facebook? If you don’t, why not? Leave a Comment and let’s discuss what the future may hold. How do you think that Facebook can change the game?
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Original post here: Stephen
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